About

Sales Performance Advisors is a boutique consultancy specializing in improving the effectiveness of sales teams, sales programs, and sales processes.

With over 28 years experience delivering value to leading companies, including Hewlett-Packard, Deloitte & Touche Consulting Group, MCI Systemhouse / EDS, Crowe Chizek, and James Martin & Co. / Headstrong, Gerry Parran leverages existing sales assets and approaches to drive sales growth across all channels, shorten sales cycles, obtain meetings with decision makers, incorporate the best practices of world-class sales organizations, provide one-on-one coaching, and design & deliver sales training.

Sales Performance Advisors will also team with subject matter experts who have unique experiences and skill sets required by our clients. All associates are accomplished sales leaders and business executives.

Each engagement is customized to address the challenges unique to each client organization.

Typical client needs may include the following:

Salesforce Effectiveness:

• Lead generation, prospecting, qualification
• Proposing
• Closing
• Account management
• Territory planning
• Negotiation
• Sales management

Sales Process Improvement:

• Process selection, implementation, and management
• Metric and measurement development

Sales Compensation:

• Plan design
• Motivation, incentives, and rewards

Referral Marketing

Hiring Sales Candidates

Interim Sales Management

Competitive Intelligence